Privacy Policy

Updated: 22 May 2018

This is the Privacy Policy for Lizard King. The Data Controller is Lizard King (referred to in this policy as “we”, “us” or “our”).

This Privacy Policy explains:-
1) how to contact us
2) what personal information we collect
3) how and why this information is collected
4) third party organisations
5) your rights when it comes to your personal information
6) why we use cookies
7) how we keep your information secure & confidential
8) how long your information is kept for

1) Contact Us
Firstly, we think it is important to highlight that you can contact us if you have any queries relating to our use of your personal data, or any other data protection questions. You can do so either by email at: or by mail at: Lizard King, Riverbank Business Park, Whatton In The Vale, Nottinghamshire NG13 9FR. We would like to stress that we keep your information confidential and do not pass on any of your information outside of the Third Party organisations associated with us, which are documented in this policy.

2) Personal Information We Collect

2.1 Visiting our website, we may collect information on your browsing behaviour and devices you have used to access our website (including your partial IP address, browser type & mobile device identifiers) – This is elaborated in our “Third Party Organisations” section.

2.2 Contacting us using our enquiry form on the “Contact Us” page provides us with your Name, Email Address and Your Message. You are asked to agree to your information being sent by ticking the check box before sending the message.

2.3 Wholesale customers are required to complete an account application form, which shares the following information to us:
– Full Name Of Applicant
– Trading Name (If Different From Full Name)
– Trading Address
– Telephone Number
– Fax Number
– Email Address
– VAT Number
– Company Registration Number
– Business Type
– Full Names & Addresses Of Partners In A Partnership
– References of Two Suppliers
– Bank Name
– Bank Branch
– Bank Sort Code
– Bank Account Number
– Name Of Person Responsible For Paying Account On Time

3) How & Why This Information Is Collected

3.1 Sending An Enquiry Via Our Website
We collect this information so we can respond to your message (if necessary).

3.2 Information Obtained When Opening An Account (Wholesale Customers)
We require this information so we know who is purchasing our products for contractual purposes.

3.3 Internal reporting, insights & analysis
– We automatically track information based upon your behavioural patterns when using our website. This is obtained via a Javascript tag within our website pages and tells us how how you use our website, your browser information, location, operating system etc. This information is not tied to personally identifiable information. The Data Handler for this information is Google and we use their Google Analytics tool to analyse this information. More information is provided in the “Third Party Organisations” section.

4) Third Party Organisations
Your personal information that we collect is confidential and information is only disclosed to a third party in the following circumstances:

4.1 Google
We currently use Google Analytics. Google Analytics provides us with statistical data, which we use internally for insights, reporting & analysis. The information is obtained via a Javascript tag within our website pages and tells us how how you use our website, your browser information, location, operating system etc. This information is not tied to personally identifiable information. Google analytics privacy policy can be found here:

5) Your Rights When It Comes To Your Personal Information

You have the rights to request a copy of any personal information we hold on you, if requested in writing. Under the General Data Protection Regulation (GDPR), you now have the rights to the following:

5.1 Right to Correct
You can have your information rectified if it is inaccurate or incomplete

5.2 Right to Erase
Certain personal information can be removed from our systems.

5.3 Right to Restrict Our Use Of Your Information
You have the right to block us from using your personal information, or limit the way in which we can use it.

5.4 Right to data portability
You can request that we move, copy or transfer your personal information.

5.5 Right to object
You can object our use of your personal information including where we use it for our interests. We will stop processing your personal information for our analytical purposes.

6) Our Use Of Cookies

We use cookies and tracking information to help us improve the performance of our website and analyse the data. For example, we may send out a promotional email and want to see how many users have visited the website and what they have looked at.

The information is collected by Google Analytics and no personally identifiable information (such as your name, email address or IP address) is collected – it is all anonymous.

7) How We Keep Your Information Confidential And Secure

Any information sent within the enquiry form on our website is received to our Email inbox. Access to this account is strictly for Lizard King employees only. Employees have been given training in how to keep this information confidential.

Information received from wholesale account application forms are processed onto Sage and stored away in a locked cabinet. Sage is only accessible by select employees using a username and password to access.

We make every effort to ensure that this website is free from viruses or defects. However, we cannot guarantee that your use of this website or any websites accessible through it won’t cause damage to your computer. It is your responsibility to ensure that the right equipment is available to use the website and screen out anything that may damage it. We shall not be liable to any person for any loss or damage which may arise to computer equipment as a result of using this website.

8) How Long Your Information Is Kept For

We will keep your information within internally until we deem it safe to remove – please note that we need to retain some information for tax, legal or regulatory purposes.